Branding & Website Design
Problem: Philanthropy Fresh’s identity does not reflect their charity work within the Athen’s community. How can you create a design that highlights their altruism and great food?
BRANDING AND IDENTITY DESIGN | UI/UX DESIGN | WEB DESIGN | REBRAND
Role: Ideation, Research, Design, and Development
Programs: Adobe Illustrator, Adobe Photoshop, Bootstrap, CSS, and HTML
*As of August 2024, Philanthropy Fresh is no longer running. *
“At Philanthropy Fresh, our community partnerships extend beyond just offering a great food option for our patrons. Philanthropy Fresh donates a portion of each sale to the organization that each customer chooses when they check out.”
The challenge of this project was creating a design that showcased Philanthropy’s usage of a fresh products and charity work in Athens.
The revised logo merges the image of hands holding a heart with a tulip inside of an arch, a reference to UGA’s iconic arch.
By utilizing bright greens and playful design, Philanthropy Fresh’s rebrand showcases their message of constant hope and community in a simple, refreshing way. I carried these design ideas over to their website, highlighting not only their use of local produce but also their charity work and relationship with the local community.
This project allowed me to learn how to rebrand an existing company to rediscover their main message. It gave me insight on how to create a successful logo and packaging design for a restaurant. Most importantly, I learned how to code a full-fledged website using Bootstrap and simple HTML/CSS.
