Festival & Concept Design
Problem: AthFest has a rotating brand identity that changes every year, causing disconnect between the festival attendees and mission of AthFest. How can you create a brand identity that encompasses everything that AthFest stands for while still maintaing it’s whimsical brand?
BRANDING AND IDENTITY DESIGN | ENVIRONMENTAL DESIGN | REBRAND
Role: Ideation, Research, Design, and Development
Programs: Adobe Illustrator, Adobe Photoshop, Adobe After Effects, and Figma
Photos by AthFestEducates, Forest X. Dynes, Hosanna Worku, Kaleb A Tatum, Mike White (Deadly Designs), and Ashtin Barker
AthFest is a grassroots art festival focused on highlighting the incredible talents of Athens locals.
Originally created to keep local businesses afloat during the summer, AthFest raises money for k-12 music and arts education in the local community.
AthFest’s new identity captures the fun and funky parts of Athens by paying homage to the city’s history as a beaken of music and art in the south.
With it’s vivid colors and imperfect elements, the new identity celebrates and welcomes all communities. Whether you’re a local or from Maine, you can become a spark of creativity and community in Athens.
